"AMAZING FUN" SCHELL GAMES ABOUT US VIDEO

 

Year of Production:  2017

Running Time:  1:30 min

 

One Interesting Thing:

While prepping the shoot, I noticed that the staff are equipped with motorized adjustable desks that move from a sitting to a standing configuration. 

 

A shot of a staff member was taken by mounting a set of baby legs on the desk next to the subject to take advantage of the smooth vertical motion.

 

You can see an example at 01:15 that coincides with the word "animators"

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NOTE - Click here for an early animatic used for shot testing 

Production:

Sony a7r II Mirrorless

Sony 24-70mm / 50mm / 85mm Lenses

Canon 60D DSLR

Canon 24mm  / 10-18mm Lenses

Edelkrone Action & Target Modules

Kessler Pocket Jib

 

Post-Production:

Adobe After Effects

Adobe Premiere Pro

Adobe Audition

"AMAZING TEAMS" SCHELL GAMES RECRUITMENT VIDEO

 

Year of Production:  2019

Running Time:  5:33 min

 

One Interesting Thing:

The dramatic reveal of the Pittsburgh skyline, as seen from the exit of the Fort Pitt tunnel, was achieved using a car mount of my own creation.  A Vinton Vision Blue 75mm head, combined with a Benro hi-hat, was then bolted, through the hi-hat feet, to a sturdy platform.  A Blackmagic Pocket Cinema 4K unit, utilizing a 7.5mm wide angle lens, was wrapped in a fine wire mesh to prevent insects and debris from entering the air intake vents on the front face of the camera.  The lens was topped with a circular polarizing filter to enhance the saturation of the sky and cut glare from the glass and metal buildings.

NOTE - Click here for a look at the rig.    

Production:

Panasonic GH5 & GH4 Mirrorless

Blackmagic Design Pocket Cinema 4K

Panasonic 12-60mm Zoom & 25mm Prime

Laowa 7.5mm Prime

Edelkrone Action & Target Modules

Redrock Shoulder Mount Unit

Zhiyun-Tech Crane 3 Gimbal

Kessler Pocket Jib

 

Post-Production:

Adobe After Effects

Adobe Premiere Pro

Adobe Audition

Frame.io

"WELCOME" WESTMORELAND MUSEUM OF ART AD

 

Year of Production:  2017

Running Time:  1:00 min

 

One Interesting Thing:

This project was shot in full HD, but in some circumstances I wanted to preserve the option to create the "punch in" effect achieved by shooting in 4K and posting in HD. 

 

To provide this option in post, a DSLR with a wide angle lens was mounted next to a camcorder on a shoulder mount rig so two framings of the same scene could be recorded simultaneously. 

 

You can see examples at 00:30 and 00:40

Production:

Canon XF 205 & XF 305 Camcorders

Canon 60D DSLR

Canon & Rokinon 10-18mm / 24mm / 85mm Lenses

Edelkrone Action & Target Modules

Kessler Pocket Jib

 

Post-Production:

Adobe After Effects

Adobe Premiere Pro

Adobe Audition

"A TIMELESS PERFECTION"

WESTMORELAND MUSEUM OF ART EXHIBIT AD

 

Year of Production:  2017

Running Time:  0:30 min

 

One Interesting Thing:

The use of mechanically controlled cameras allow for precisely repeated movements.  This opens up a whole world of post-production tricks that are difficult, if not impossible, with manually generated camera movements.

Using two separate passes of a tracking shot, one with a foreground element in focus and one with the background in focus, you can create a rack-focus in post without the use of masking or actual changes in focus during the movement.

You can see an example of this at 00:16

Production:

Canon XF 305 Camcorders

Canon 60D DSLR

Canon & Rokinon 10-18mm / 24mm / 85mm Lenses

Edelkrone Action & Target Modules

Kessler Pocket Jib

 

Post-Production:

Adobe After Effects

Adobe Premiere Pro

"LEVEL UP" SWITCHER STUDIO PROMO

 

Year of Production:  2017

Running Time:  0:30 min

 

One Interesting Thing:

The motion graphic displaying the various icons of streaming services had a problem.  The use of a null object in After Effects to rotate all five of the icons into the frame resulted in the icons being awkwardly tilted when the null object rotated.

 

Activating Expressions for each of the icons rotation property, the Expression pickwhip was used to feed the rotation data of the null object to the icons.  The ungainly tilt of the icons was corrected by multiplying the data from the null object by negative one (*-1) which created a corrective tilt in the opposite direction, thereby leveling each icon as it rotates into the frame.

 

You can see this technique utilized at 00:24

Production:

Canon 80D DSLR

Canon T3i DSLR

Canon & Rokinon 16mm / 50mm / 85mm Lenses

iPhone 5s Smart Phone

Droid Turbo Smart Phone

Edelkrone Action & Target Modules

 

Post-Production:

Adobe After Effects

Adobe Premiere Pro

Adobe Audition

"ALL YOUR FRIENDS" MR. ROGERS' NEIGHBORHOOD BUMPER

 

Year of Production:  2018

Running Time:  0:15 min

 

One Interesting Thing:

The process of reducing both human subjects and puppets to flat 2D characters presented several design challenges; first to select the primary visual elements of the character needed in the simplified design and second to maintain a core style throughout the series.

 

I found that limiting the base construction to certain simple geometrics helped provide consistency within the series while understanding when variations off the baseline (neck height & girth, hair complexity, etc.) were needed to push important individual details of the characters.

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NOTE - Click here for a look at early versions of the characters

Production:

Adobe Photoshop

 

Post-Production:

Adobe After Effects (Character Illustration & Animation)

Adobe Premiere Pro (Audio Mix & Export)